Digital and Direct Marketing Have the Same Goal

Both direct mail marketing and digital marketing have the same goal — touch a prospect, grab their attention and hopefully make a sale.

I have yet to see a product that sells itself. If you have a legal product that sells itself, please let me know.

Direct mail marketing is tangible.  It’s printed on actual paper. It can be put on a refrigerator. No spam filter. It’s all about the “mail moment.”

I wish it was easy. For direct mail, the mailing list is the most important part of the campaign. In digital marketing, it’s content that is picked up by the search engines.

Give us a call at 919-848-4332 to get either your direct mail or and digital marketing campaign started.