The Post Office tries to push Every Door Direct Mail Marketing for small, local businesses. It’s not that good of an option. The advantage of EDDM for a novice is that you don’t need to buy a bulk mail permit or address the pieces. These advantages are minor and totally irrelevant to how profitable the …
Why EDDM is Not The Best Option for Direct Mail Marketing Read More »
Plumber Marketing Pros Both direct mail marketing and digital marketing have the same goal — touch a prospect, grab their attention and hopefully make a sale. I have yet to see a product that sells itself. If you have a legal product that sells itself, please let me know. Direct mail marketing is tangible. It’s …
The pros make it look easy. It’s no different from athletics or direct mail. If you have never done a direct mail marketing campaign, how are you supposed to execute your strategy effectively? Enjoy this video from Accuzip, my software provider. If you are looking at doing a direct mail campaign featuring full-color postcards, I …
There are many regulations you need to follow to have your postcard accepted by the Post Office. Just because you have a word processing program doesn’t make you a poet. Same thing with a design program. Having good graphic design is more than knowing how to use the software. And just because you can design …
Quality Plus Automotive gets a significant boost from mailing their postcards by using Informed Delivery. My postal software provider, Accuzip, recently put together a campaign to win the Post Office’s Next Generation Award. Informed Delivery is the key to bridging the digital/print gap and one of the best things the post office has done in years. …
I recently started a Deluxe Presentation Folders I am trying to create an e-commerce business. I started when business was slow for my regular business, MarketPlace-Solutions.com. I have been doing direct mail marketing for over 30 years. I mail out approximately 800,000 postcards a year. I would like to share some secrets for being a successful entrepreneur. I consider …
Informed Delivery from the Post Office offers customers to know what is coming what will be in their mailbox that day. It’s a daily email sent out to subscribers with scans of the mail. Informed Delivery is the way to connect the physical mailing with a immediacy of digital. It’s a powerful new tool. As a …
“The Mail Moment” From sorting and organizing to allocating and reading, the Mail Moment defines the daily ritual that consumers devote to bringing in their mail and discovering what it offers. Mail connects in ways other media can’t touch. Our direct mail marketing experience helps you stand out when your prospect opens the mailbox. With Informed Delivery, direct mail can touch a …
Mail Moment When Your Prospect Goes to the Mailbox Read More »
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